Citibank case study

The Brief

Citibank was looking for a customized communication plan to target the youth with their latest credit card offerings.

quikr media solution

To drive consideration for their latest credit card offers, we designed a customized campaign with intelligent messaging & targeting match. This ensured relevancy in ads shown to consumers & high CTR.

Cross-category targeting

Car & bike category audiences were shown the
IndianOil Citi Platinum Card, whereas house
hunters were shown Citibank Rewards Card ads.

Search & Price targeting

New users were identified basis price searches on
Mobile, Electronics & Appliance categories and
were shown the Citibank Rewards Card ads.

the result

40,000+

traffic delivered in
a quarter

0.50%

CTR which is higher than
industry avg.
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