Citibank was looking for a customized communication plan to target the youth with their latest credit card offerings.
To drive consideration for their latest credit card offers, we designed a customized campaign with intelligent messaging & targeting match. This ensured relevancy in ads shown to consumers & high CTR.
Car & bike category audiences were shown the
IndianOil Citi Platinum Card, whereas house
hunters were shown Citibank Rewards Card ads.
New users were identified basis price searches on
Mobile, Electronics & Appliance categories and
were shown the Citibank Rewards Card ads.