RENAULT KWID CASE STUDY

The Brief

Launch of Renault Kwid 1.0L Engine in 2016 on digital to drive mind share.

quikr media solution

Renault Kwid is a stylish yet affordable, entry level hatchback with an SUV-ish design. Hence our media plan included
targeting both In-Market and other Affinity audiences.

High purchase intent

The Renault Kwid ads were shown to users searching
to buy an entry or mid-level car on QuikrCars.

Cross category targeting

Ads on QuikrJobs targeting first time jobbers who
are likely to buy a new car, once they get a new job.

the result

114%

The CTR for Renault Kwid ads were
~ 114% higher than avg. on our platform
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